Mass Alliance


Mass Alliance is a political coalition made up of roughly 2 dozen advocacy organizations. The coalition needed a new web site to share news, highlight achievements, announce events, and raise money.

I designed the site based on the organization’s existing logo and branding. The logo, a vertical banner with the state outline, was updated and enlarged to a prominent position on the site. This served to quickly brand the site and created a left-side channel that could host unique page-specific content boxes and add white space to the design.

The site was created with HTML and CSS and was built on a Movable Type CMS platform to allow for easy updating and customization in the future by the organization’s staff. The blog-style system uses categories and entries to allow for the easy addition of content to specific pages such as events, endorsed candidates, and political victories.

Release Date:April 05, 2012

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